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From the millionaire entrepreneur and New York Times bestselling author of The 10X Rule comes a bold and contrarian wake-up call for anyone truly ready for success. One of the 7 best motivational books of 2016, according to Inc. Magazine.
Before Grant Cardone built five successful companies (and counting), became a multimillionaire, and wrote bestselling books... he was broke, jobless, and drug-addicted.
Grant had grown up with big dreams, but friends and family told him to be more reasonable and less demanding. If he played by the rules, they said, he could enjoy everyone else’s version of middle class success. But when he tried it their way, he hit rock bottom.
Then he tried the opposite approach. He said NO to the haters and naysayers and said YES to his burning, outrageous, animal obsession. He reclaimed his obsession with wanting to be a business rock star, a super salesman, a huge philanthropist. He wanted to live in a mansion and even own an airplane.
Obsession made all of his wildest dreams come true. And it can help you achieve massive success too. As Grant says, we're in the middle of an epidemic of average. The conventional wisdom is to seek balance and take it easy. But that has really just given us an excuse to be unexceptional.
If you want real success, you have to know how to harness your obsession to rocket to the top. This book will give you the inspiration and tools to break out of your cocoon of mediocrity and achieve your craziest dreams. Grant will teach you how to:
· Set crazy goals—and reach them, every single day.
· Feed the beast: when you value money and spend it on the right things, you get more of it.
· Shut down the doubters—and use your haters as fuel.
Whether you're a sales person, small business owner, or 9-to-5 working stiff, your path to happiness runs though your obsessions. It's a simple choice: be obsessed or be average.
- Sales Rank: #1478 in Books
- Published on: 2016-10-11
- Released on: 2016-10-11
- Original language: English
- Number of items: 1
- Dimensions: 9.38" h x .87" w x 6.25" l, 1.25 pounds
- Binding: Hardcover
- 240 pages
Review
"It's got so much positive energy that it's impossible to read it without getting energized!"
—Inc. Magazine
"This fast-moving, entertaining, inspiring book is loaded with practical ideas to help you achieve greater success faster than you ever thought possible."—BRIAN TRACY, author of Get Smart!
"Real talk: anybody can be average...but why settle for average when you can be phenomenal! Grant Cardone's Be Obsessed or Be Average is your guide to unleashing your 'phenomenal!'"—ERIC THOMAS, preacher and motivational speaker
"Grant Cardone has succeeded at the highest levels of business by channeling his obsession to knock down walls and achieve his ultimate goals. Succeeding at the highest level requires a degree of obsession, a sense of desperation; Grant has embodied that through his remarkable career, and in this book he shares his personal experiences and life lessons to help you achieve great success, too."—FRAN TARKENTON, Pro Football Hall of Fame quarterback and entrepreneur
"Cardone discovered the key to transforming his life by harnessing the one essential ingredient that all successful people have in common—obsession. Whatever your big dream is, this book will help you unlock the power you already possess and take your life to the next level."—RYAN BLAIR, author of Nothing to Lose, Everything to Gain and Rock Bottom to Rock Star
"Grant Cardone has actually done what millions of people dream about. He became a self-made multimillionaire with no formal training, and he did it during one of the worst economic times in recent history. As you read this book, you'll discover his secret is actually very simple...and very fulfilling. For those who use this information, it will be a life changer."—FRANK KERN, marketing strategist
"Grant Cardone is obsessed. He is obsessed with living and manifesting an utmost life. His obsession is now changing the lives of millions."—TIM STOREY, motivational speaker
"Be Obsessed or Be Average will challenge your thinking, make you more sales, and fill your wallet. You may not be able to buy a jet at the end of this book, but you'll definitely be flying first class!"—JEFFREY GITOMER, author of The Little Red Book of Selling
About the Author
Grant Cardone is a massively successful entrepreneur, real estate investor, sales trainer, consultant, and public speaker. He also owns the Grant Cardone TV Network, a digital home for business owners and other success-minded people, where he hosts, directs, and produces programs that help people do whatever it takes to succeed. His bestselling books include The 10X Rule and If You're Not First, You're Last. He lives in Miami Beach with his wife, Elena Lyons Cardone, and two children. An active philanthropist, Grant will be donating a portion of the proceeds from this book to Drug Free America and Drug Free World.
Most helpful customer reviews
7 of 7 people found the following review helpful.
Top 3 Books of All Time
By Amazon Customer
This is a book that I will keep on my bookshelf for many years and consistently go back to for advice and guidance. This book will be helpful for generations to come. I can literally see a kid picking up this book in 2070 and being inspired to change the world with it. I like the review on the back where it says, "For those who use this information, it will be a life changer." I completely agree. You have to not just read the book, but read and re-read it, underline the tips and quotes. And then apply it into your own life. Grant gives SO many PRACTICAL tips on how to get what you want out of life. This book made it instantly into my top 10 books of all time. Probably top 3 actually. I went and bought Grant's other books immediately after reading this. Grant is super positive and motivational. After reading this book you'll want to crush it everywhere in life. You will finally be given PERMISSION to go after your goals with an obsessed/relentless attitude. This book had motivated me and inspired me to really go towards my goal with full force and positivity. I also purchased Grant's 100 Ways to Stay Motivated Course after reading this. Grant is simply obsessed with making the world a better place in a good way. He is a role model and mentor to me even though I do know him personally. There are so many good tips in here I can't begin to explain, you MUST read the book yourself. For anyone committed to success, this is the book for you.
Grant, thank you so much for all that you do. You are truly an inspiration and guide for millions on this planet and even though I do not know you, I am very proud of you brother. I can't wait to meet you one day.
All the best. -Joey Kittel
10 of 11 people found the following review helpful.
Life Changer!! With all respect to the past top business/life coaches he is the BEST of this era, for the era.
By Amazon Customer
Just finished the book about a minute ago. Speechless, BUY THE BOOK NOW!! Don't forget to apply it. And after this buy all his literature because its priceless, in my opinion hes the young and improved version of Dan Pena. And if you know Dan Pena, God Dam! I just purchased another copy for my siblings, if you're into direct, straight forward, tell it how it is, truth and leadership. You'll love all of Grants work. If you're a little Bitch, stay away!!! but if you know anyone opposite of you, recommend them this book.
3 of 3 people found the following review helpful.
I Am Obsessed.
By Rob
Grant Cardone changed my life. Back in 2015, I was stuck at a dead-end 9-5 job. After listening to his guest appearance on the Bigger Pockets podcast, I immediately searched and found his podcasts and YouTube channel, which I binged out on for the next 6 months or so. Since then, I've turned my life around, quit my job, started up my own businesses and am on my way to true success. I now have Time Freedom, Location Freedom, and am well on my way to Financial Freedom. If I did not hear Grant's voice back in 2015, I would have never been where I am today. This book is the icing on the cake to The 10X Rule. A must read for everyone interested in becoming successful in life, and sustaining it.
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